Black Friday, the most popular shopping day of the year, has become a global phenomenon. Originating in the United States, this day has expanded to different parts of the world, including Bangladesh. But how did this shopping tradition make its way to Bangladesh and how has it evolved over the years?
The concept of Black Friday sales in Bangladesh started in the early 2000s when some international brands began offering discounts and deals on this day. The first stores to participate were mostly located in large cities like Dhaka, Chittagong, and Sylhet. These deals were targeted towards the elite class and were not widely advertised or known by the general public.
It wasn’t until the mid-2010s that Black Friday sales gained popularity in Bangladesh. With the rise of e-commerce, online retailers started to offer huge discounts and deals on this day, increasing its reach to a larger audience. As more and more people started to participate in Black Friday sales, it became a major shopping event in the country.
Today, Black Friday sales in Bangladesh are not limited to just a single day. Many retailers now offer deals and discounts for an entire week leading up to Black Friday. This extended period of sales is known as ‘Black Week’ and has become a highly anticipated event for shoppers in Bangladesh.
Not only has the duration of Black Friday sales changed, but the variety of products being offered has also diversified. Initially, Black Friday deals in Bangladesh were primarily focused on electronics and appliances. However, now almost all categories of products, from fashion to home goods, are included in the sales, catering to a wider range of customers.
Moreover, with the increase in competition, retailers have started to offer even bigger discounts and deals to attract customers. This has led to a surge in sales during the Black Friday period, with many retailers reporting record-breaking revenue every year.
In conclusion, Black Friday sales in Bangladesh have come a long way since its inception. From being a day exclusive to the elite class to becoming a widely celebrated event for all, the history and evolution of Black Friday in Bangladesh is a true testament to the power of consumerism and its ever-changing landscape.
